About a week ago, we began shipping MagSRT™ with a new, updated label.
Let me start by saying, nothing about the formula has changed! Same great MagSRT™ you've been taking for years.
We made several improvements...
First, we've launched our fancy new MagSRT™ logo. You'll be seeing this logo pop up in various places -- such as any Jigsaw product that features MagSRT™ like our Jigsaw Basic™, Jigsaw Complete™, and Jigsaw Ultimate™.
Second, we added "America's #1 Time-Release Magnesium Supplement" to the front of the label. MagSRT™ has 5 times more 5 star reviews on Amazon than the next time-release magnesium brand as of January 2018.
Third, we've added 3 additional badges to the front: 100% Non-GMO ingredients, Vegan, and Soy Free for consumer awareness.
Fourth, we added "Relieves occasional leg cramps and muscle tension.* -- one of the top reasons customers love MagSRT™...
"love this product for leg cramps and in general because probably most of us are deficient in good magnesium. This brand is highly recommended by Dr. Blaylock who knows the value of nutrients to maintain health!" -Ruth Wilson
"Great feeling much better, leg cramps have disappeared at night!" -Stormlyn
"The fact that this is a time-released magnesium made all of the difference in dealing with side effects. Mainly, I take magnesium for leg and foot cramps. I have been on Jigsaw Magnesium for more than a month now and have not suffered with cramps. I take the normal dosage. This is the best and most effective magnesium that I have found." -L. Brock
Fifth, we removed the Prop 65 Warning from the back of the bottle. Why? Because we recently discovered that all our products are actually under the Prop 65 threshold. The current "safe harbor" guidelines no longer have an established value for the level of inorganic arsenic that might cause reproductive issues (see table below). Read Jigsaw’s thoughts about California Prop 65.
That said, we truly believe in transparency, as it's why we will continue to post our 3rd party testing results directly online for all to see -- this testing includes heavy metal levels for every batch.
Sixth, we've added "Malic Acid" back to the Supplement Facts panel. We initially removed listing Malic Acid as a separate ingredient when we started the NSF Certified for Sport program because NSF charges to test/certify each ingredient listed. And, since FDA doesn't require us to list Malic Acid, we simply removed it. Candidly, we had no idea that our customers would react so strongly to the perception that it had been removed. So, we've added this back to the label per customer request :)
Finally, nothing about the formula has changed -- same great MagSRT™ you've been taking for years and years! :)